Pinkathon is India’s biggest marathon for women. It is an initiative of the United Sisters Foundation and organised by Maximus Mice and Media Solutions Pvt Ltd. The founders of Pinkathon are Milind Soman and Reema Sanghavi. It was created to make more and more women aware of a healthy lifestyle. The belief of this movement is that a healthy world begins with empowered women. KontentEdge has made its contribution towards this movement by participating in the 2014 and 2018 marathons.